8 Easy Ways to DOUBLE Your Opt-In Rates

A "squeeze" or "opt-in" page is the web page that visitors land on after they click on a search engine keyword. The only purpose of an opt-in or squeeze page is to elicit a specific response from a website visitor -- usually to give a name and an email address in exchange for specific information. Smart marketers often have visitors land on a squeeze page first... before being redirected to a sales page.In recent months, Internet marketers have been complaining about declining opt-in rates... but the truth is that many web developers ignore proven, tested techniques when creating their squeeze pages. Fortunately, just a few simple changes can dramatically boost your results -- often doubling or even tripling your opt-in rate.Step 1: Make sure your headline matches keyword search terms exactly. Fully 50% of people who visit your site after clicking on a search engine keyword make their decision to stay or go within the first 2 seconds. Their only question when looking at your web page is: Is this the right place? If they think it might be, they’ll linger for a few more seconds. Your first and most important job is to help them realize that, indeed, your site is the right place. If the dominant keyword for your product is "seaweed shampoo," then the words "seaweed shampoo" better be in the headline of your squeeze page and found throughout the body copy.Step 2: Tell your visitors EXACTLY what you want them to do and tell them immediately. If you want visitors to sign up for your free e-zine, then the sign-up box should be front and center and "above the fold." Smart Internet marketers put links and sign-up boxes throughout the body copy of their squeeze pages. You want people to always know what you want them to do.Step 3: Show your product immediately. We call this the "hero shot" because your product or service is the "hero." Again, this should be done above the fold. If you're selling a service, then you must graphically represent the service with photos. The purpose of the hero shot is to convince visitors that they've found the right spot.Step 4: Make sure you have a privacy statement right next to your sign-in or purchase box. The world loathes spam. If you don't convince your visitors that you respect their privacy, right from the get-go, they'll be gone Johnson. Step 5: Use tables or bullets instead of text to describe the benefits of your product or service. As a copywriter, I never thought I'd say this... but on squeeze pages shorter copy is better than longer copy. You still can have body copy and sales copy, but 50% of people who opt in probably won't read it. They'll be convinced solely by your headline, hero shot, bullets and privacy policy.Step 6: Ask only the minimum necessary for a sale or opt-in. Too many marketers ask visitors to their site for everything from their mother's maiden name to their fax number. Keep it brief. Don't frighten people off unnecessarily.Step 7: Add audio or video to your squeeze page. It's 2008. If you're not using video or at least audio on your squeeze pages you're badly hurting response. There are dozens of free or inexpensive tools available now that make online video a snap. If you don't know how to add video to your site, ask your web developer. It’s now easy as pie. Step 8: Use graphical credibility enhancers -- again, "above the fold." These credibility enhancers include your best testimonials... Better Business Bureau icons... any industry logos or association logos your company is authorized to use... and so on. You need to communicate immediately that your site is credible. You should try to do that as much as possible without words but with graphical elements.I’ve used all of these steps for my clients – with amazing results. One project I worked on had a slightly less than 2% opt-in rate on a free offer. It was a long sales letter with an opt-in box at the bottom. After implementing the steps above, the opt-in rate skyrocketed to 15% and higher. That’s an amazing difference.Bottom line: The only purpose of a squeeze page is to capture leads. It’s not there to sell a product... build brand identity... or tell prospects about your company. When you keep that in mind when designing your squeeze page, it will make an enormous difference in the results you get.

Article Source: http://www.Free-Articles-Zone.com

3 Steps To Creating Niche Appeal Using Forums And Blogs

Do you like horizontal or vertical stripes on your outfits? How about wearing a horizontally striped pair of pants with a vertically striped shirt. In most cases I think of I’m left with only one word.Yuck!And if you do not develop your websites niche appeal correctly your audience will use the same four-letter word about your Internet Marketing abilities. There is however several things you can do to keep this from being your fate.For example, you can involve yourself with forums, blogs, and such that are focused around your niches target audience. When doing this stop before you attempt straight out marketing campaigns to these venues. Doing so may cause all sorts of bad consequences including getting you banned from being a part of their group. Building a disliked name in your niche target market will not do anything for niche appeal; but certainly will keep you from bread and butter on your dining room table.However, forums and blogs can be an absolute boon for your niche appeal as long as you do it correctly.Instead of posting a direct sales message give them meat. Be an informative valued member of the group who provides top quality answers to serious questions. This will dramatically increase your niche appeal within the given target audience. In doing so, you will be positioned as an expert worth listening to from those who frequent that target market.But so what, you say? How will that help me with my Internet Marketing?Simple. Instead of a sales message in the close of your post simply provide your signature line with a link back to your website. This will undoubtedly generate traffic from your audience’s forums and blogs. But even if it doesn’t, it does give you another back-link which search engines love thus pulling your website rank that much higher.Also, when reading through questions and responses in your given niche you see where the pulse of the people in your target audience is at. How easy would it be to formulate web pages around whatever the needs or hot topics of this group may be? Having informative content that directly meets the needs at hand will indeed increase your niche appeal.Finally, when providing what you think to be informative information to your target audience via forums and blogs you have the ability to hear their reactions to your comments before you take them live to your own website. This provides you the opportunity to know that you are on the right track with your niches audience before going live from your own website. What do you think that will do for future niche appeal?In closing, there are many ways forums and blogs can lead to your success on the Internet. Just avoid the unpopular ways of working with these tools and watch your niche appeal soar.

Make Money From your Blog

Do you want to monetize your blog? If so, when you decide this is what you really want; (to make some money from your blog), keep in mind monetizing a blog can be like a balancing act. To really make money from blogging it’s important to be someone of a jack of all trades,someone that's been at it for awhile, experience definitly helps. And always remember the blogosphere changes rapidly, and change creates opportunity, and opportunity can create the kind of income your seeking. I don’t want to insult anyone, but most people are clueless when it comes to making money from their blogs. You should think of your blog as a potential outlet for multiple streams of income. If your ready to take on the challenge of generating income from blogging, the most important thing you need to monetize your blog is traffic, and to be more specific, targeted traffic. When I first started blogging, I knew that traffic building was going to be my biggest challenge. I don’t recommend using a hosted service like Blogger if you want to seriously make money from your blog. If you use a hosted blog, you’re at the mercy of the hosting service, and that puts the future of any income streams you create with them at risk. As a blogger who wants to generate income, you should always be experimenting with new income streams. Every blog is different, so you need to test things for yourself to see what works for you. Pick a niche for your blog where you have some significant expertise, but make sure it’s a big enough niche that you can build a good amount of traffic. And by all means make it clear to your visitors what your blog is all about.Take a moment to articulate a basic income-generating strategy for your site. If you aren’t good at strategy, then just come up with a general philosophy for how you’re going to generate income. You don’t need a full business plan, just a description of how you plan to get from $0 per month to whatever your income goal is. However you decide to generate income, put your basic strategy down in writing. Although you may have multiple streams of income, decide which type of income will be your primary source, and design your site around that. If you learn about a new potential income stream, test it for a month or two, and measure the results for yourself. As a blogger who wants to generate income, you should always be experimenting with new income streams. Think about what specific action you want your visitors to eventually take that will make money from your blog for you, and design your site accordingly. AS I've stated before, traffic is the primary fuel of online income generation. More visitors means more ad clicks, more product sales, more affiliate sales, more leads, and more of whatever else that generates income for you.If your blog provides genuine value, you fully deserve to earn income from it. If you are very web savvy, or if you can learn to become very web savvy, then you have an excellent shot of making enough money from your blog to cover all your living expenses… and then some. Perhaps the best part of generating income from blogging is the freedom it brings. For a free resource on using blogs for an income, click the "Blogging Cash Course" Link Below.

Uploading Personal Videos for MySpace

Truly this is the age of technology and nowhere has it been highlighted more than on the internet. Everywhere that you look you will find an infinite number of videos taken by digital camera, phone, camcorders, and any other recording device available. These videos range from the personal to the quirky to wannabe director videos. And this is also true of the many videos for MySpace which people upload to their pages. Since one of the best things about MySpace, and part of its massive appeal to many people, is the fact that having your own MySpace page makes it easier than ever to keep in touch with your friends and family. This can be seen very much in existence if you take a look at the various videos for MySpace which have been uploaded. These uploaded videos for MySpace profile pages are a testament to the enduring nature of family ties. Although most people upload their videos for MySpace profile pages for the benefit of their family and friends, they haven’t set their profiles to “Private”, which means that anyone can take a look at their profile pages. They have taken their personal lives and created a collage of their most special, funny, and just downright normal moments and invited everyone to take a look. Not everyone does this of course. Some people like to keep their private lives private, and indicate this on the privacy settings tab. To view these pages, you will need to be invited to do so. This is one method of protecting your privacy which some people prefer to utilize. After all, not everyone wants their fond memories, in the form of photographs and videos for MySpace, displayed for everyone to see. On the other hand, it can be difficult for your family and friends to take a peep at your profile pages and sundry other interesting bits and pieces if you have set it to private, and they don’t even have a MySpace account. It is probably to overcome this shortcoming that many people keep their privacy settings turned off. So when you upload videos for MySpace you need to think twice about whether you want the entire world to be able to see your memories, or whether you want only a select few people to view them. This decision of course becomes much easier if you’re not uploading personal videos for MySpace, but other interesting things instead. For instance a budding filmmaker will find MySpace to be the ideal place to get good feedback for their videos. And other people might just want to share a funny moment or two with the rest of the world.One thing that you can be sure of when you’re looking through the various offerings of videos for MySpace, is that you won’t be bored, in tears of joy, hilarity, or sadness maybe, but not bored. With so many people on MySpace it’s very unlikely (not impossible though!) that you will become bored.

Choose the most amazing MySpace Layouts

Want your MySpace profile to be different from everybody else? Then try the cool new MySpace Layouts, MySpace backgrounds or MySpace codes from Doobix. It was created by MySpace users who were tired of looking everywhere for unconventional tools in order to customize their profile pages. Today, it is the most premier place to find unusual and charming tools for creating a jazzy and highly innovative MySpace profile page.When you are choosing MySpace Layouts, you will be baffled by the choices offered. There is something for everyone! Are you looking for your favorite actress or actors? Then browse through the male celebrities or female celebrities section. It has Layouts with pictures of such hot stars as Jessica Alba, Heidi Klum and Pamela Anderson. For the female population, there are MySpace Layouts with photos of “Captain Jack Sparrow” Johnny Depp or his co-star Orlando Bloom. You can even have your favorite movie as your layout; there is Sin City 2, Harry Potter and the Order of the Phoenix, Ghost Rider. Even hit TV serials are there as MySpace Layouts like Heroes, Ugly Betty, etc.Perhaps you want your MySpace Layouts to reflect your character, hobby or personality. Doobix also has layouts under such categories as butterflies, Cars vehicles, flowers, fashion, patriotic, food candy, etc. Are you in love? Then change your layout in MySpace profile to match it. You will get 14 different layouts under love category from Doobix. You deck up your house for the festive season then why not your MySpace profile? Choose from Christmas, Easter or Halloween themed layouts that run into hundred of choices. Then there are clean simple or abstract random categories for those who do not want to be a part of anything. For the young at hearts (and of age), there are MySpace Layouts from categories like cartoons and anime. Again, there are MySpace Layouts under categories like girly, quotes (a new addition), shoes, sports, and religious; basically anything you can think of. If you do not want any kind of pictures, then you can always choose MySpace Layouts like checkered boxes, stars, stripes, swirls. There are even most quirky categories like hearts, Emo Goth, tiny mini, etc. In total there are 3, 452 MySpace Layouts to choose from.Now the question comes how you do place this MySpace Layouts from Doobix to your MySpace profile. There are two ways; open Doobix homepage from there choose the MySpace option from the left hand screen menu. It will show you the list of things you can do for your MySpace page. Choose the MySpace Layouts option and you will get all the subcategories to choose from. Click the category of your choice and you will see all the MySpace Layouts under that category. Clicking on any one of them will take you to the instructions page. If you want it to be automatically added to your MySpace profile page, then write your MySpace email address along with your password. The information you post will never be shared with anyone. You can also copy the MySpace layout code and paste it under “about me” section of your MySpace profile editor section. A brand new MySpace Profile page will be there for your friends to see

Blogging Essential: Three Mistakes That Can Spell the End of Your Blog

Who would have thunk it? Blogging, started out in 1994 as random musings by a handful of internet users who considered them nothing more than online diaries. Not anymore. Blogging is not only commonplace but it can also be a key component in online business success. Why has it become such a phenomenon? No doubt convenience plays a major role. Blogs are easy to set up and use. Also unlike traditional website building, blogs require no technical expertise which means no fooling around with HTML code and the like. But more than anything blogging gives people a voice to be heard. You can post some thoughts on any topic you wish and instantly have a worldwide audience to read it. If they agree or disagree they can let you know it by providing comments on your blog. Not only is this more interactive that the traditional website but search engines look at comments on your blog as fresh content. However like everything else in life, there is a flip side. To make blogging work for you there are some things you need to keep in mind. 1. Respect for Your Audience You want as many people in your targeted niche (and beyond) to check out your blog so do your best to avoid offending them. For instance you may have a blog about politics. This is a good way to attract an audience and have spirited discussions and debates. The key is to make sure that you don't cross the line. It's easy in a politically charged atmosphere to let your emotions get the better of you. As the person who runs the blog you must keep a check on what's happening. Don't let a first-class debate collapse into name-calling and verbal abuse. By losing control of their emotions and or their comment board, a number of bloggers have wound up losing a potential loyal audience. 2. The Over DesignThere are many blog layouts to choose from but do not overdo it. Your priority should always be to provide good unique content to your audience. The blog design should complement your writing not compete with it. Your text should also be clearly readable. Don't put your content on a background that's going to strain the eyes of your blog visitors. If you want to experiment fine but you can never go wrong by starting out with a basic design. 3. Where Have You Been? Blogging is easy but one thing that separates a good blog from the rest of the pack is how often you post information on your blog. You may have been on a couple of discussion forums and heard people say they do not post to their blog if they have nothing to say. That's all well and good but what predictably happens is the amount of time between having something to say gets longer and longer. They start out with great enthusiasm and post daily, than every few days, followed by once a week which then turns into a couple times a month. This is not going to work. People want information. You should post at least three times a week. Write the content yourself or borrow it from others (just make sure to give them credit). You can write a short blurb about an article you saw online and then give the link to your readers so they can check it out. The point is to not let your blog sit idle for long periods of time. That's a good way to lose an audience hungry for information. It also doesn't help you with the search engines which love blogs that update frequently. Since the majority of your internet traffic will come from places like the Google, Yahoo and MSN it's best to give them what they want. Blogging is a phenomenon that will continue to grow. While it's effortless to set up and operate never lose sight of the fact that you must respect your audience first while giving them quality frequently updated content in an easy to read format. Welcome to the world of blogging. Enjoy the ride.